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Private White V.C.

About Private White V.C. →

Made in BritainSalford, Greater Manchester
Private White V.C.'s Cottenham House factory in Salford, seen across the river

Private White V.C. is named after Jack White of the King's Own Royal Lancaster Regiment. On 7 March 1917, under fire in Mesopotamia, he tied telephone wire round himself and swam the river, towing wounded comrades to safety, and received the Victoria Cross for it. After the war he trained as a pattern cutter at a Manchester raincoat factory, rising to general manager and then sole owner; by the 1930s he ran one of the city's large coat makers. His family continues the business at Cottenham House in Salford, a factory dating from 1853 beside the River Irwell, which the brand calls Manchester's last stand-alone clothing factory.

The clothing

On Britdex: the Manchester Peacoat, the Marine Jeans, the Civvy Polo and the Foundation Tee, each made in Private White V.C.'s own factory in Salford. The peacoat's Melton wool is woven in Yorkshire, and the jeans are cut and sewn from Japanese denim.

Private White V.C. Manchester Peacoat in navy wool, double-breasted, worn over a cream roll neck
The Manchester Peacoat

£600+

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Private White V.C. Marine Jeans in raw indigo denim, folded flat on a white background
The Marine Jeans

£150–£299

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Private White V.C. Civvy Polo in navy cotton piqué with a chest pocket, worn with light-wash jeans
The Civvy Polo

£150–£299

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Private White V.C. Foundation Tee in navy, a plain crew-neck T-shirt worn with dark jeans
The Foundation Tee

£75–£149

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Had you heard of Private White V.C. before today?

Only the pieces listed here have been checked as made in Britain. Others may differ: some knitwear, for example, is made in Scotland.

Where they're made

Salford, Greater Manchester

Made in Britain in Salford, Greater Manchester. The product pages for each piece listed here say it's made in Private White V.C.'s own factory in Manchester, England; Salford sits within Greater Manchester.

Made in Britain — how we know

We read the product page for each piece listed here: the peacoat, jeans, polo and T-shirt pages each say the garment is made in the brand's own factory in Manchester, England, and the jeans page adds that they're cut and sewn in Manchester. Checked October 2026.

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