Aubin
British Made
Aubin launched in 2008 as the older sibling of Jack Wills, and its founder, Peter Williams, now owns it independently. In its first chapter it ran ten shops and six concessions in Selfridges, and opened the Aubin Cinema with Soho House in 2009. That chapter ended in 2012, which Aubin puts down to decisions by corporate management. In September 2021 a small team of former staff brought the brand back, returning to its long-standing suppliers. It draws on British heritage, mostly post-war British design, and is a B Corporation. Most of the suppliers it lists are family-run businesses it says it has known for decades, in Britain and in several other countries.
The clothing
Britdex shows the Raleigh Wool Coat, Aran Jumper and William Smock from Aubin's British Made edit, where each piece is labelled made in Great Britain. The rest of Aubin's range carries other labels, such as made in Italy, or none.
£300–£599
View product ↗
£150–£299
View product ↗
£75–£149
View product ↗Had you heard of Aubin before today?
Only the pieces listed here, all from Aubin's British Made edit, have been checked as made in Britain. Other Aubin clothing may be made elsewhere.
Where they're made
Great Britain
Everything listed here comes from Aubin's British Made edit, where each piece is labelled made in Great Britain. The pages we read don't say where in Britain. Some other Aubin pieces are labelled made in Italy; some carry no label.
Made in Britain — how we know
In October 2026 we read Aubin's British Made collection page, where every item is labelled made in Great Britain, and its full shop page, which shows other pieces labelled made in Italy or with no label.
- Maker’s range page
Checked 5 October 2026British Made — Aubin ↗ - Maker’s range page
Checked 5 October 2026All Clothing & Accessories — Aubin ↗
Something to add?
Spotted something missing, out of date or wrong? Let us know.